What is Impetus One?

Impetus One is a revolutionary advertising engine, changing the rules of online advertising. It does so through a mutually beneficial relationship between the advertiser, publisher and the customer.

Impetus One is a revolutionary advertising engine, changing the rules of online advertising. It does so through a mutually beneficial relationship between the advertiser, publisher and the customer. We are changing the paradigm in online advertising: the customer is not the target anymore, but rather a partner to be rewarded, based on a mission completion principle, for the benefit of the entire ecosystem. We all prosper from the money our customers spend.

They could annoy you with boring ads. Or they can give you The Nudge to do what you love. Introducing Pay-Per-Mission (PPM). Blockchain disrupts online advertising. You win.

How it works

Impetus One is building a platform for reward based advertising and the cryptocurrency to run it. Meet Impetus One and the Nudge token. Its where brands meet customers who actually want them in their lives. Advertisers come up with and pay for brand missions consumers complete. The fee is split between the customer, and the ad publisher where the customer joined the mission, with the smallest share for the platform. Blockchain brings in low transaction fees, high velocity and geographically unbound means of currency distribution.

The pains we solve

Impetus One wantsto solve expensive and inefficient ad targeting, unpredictable conversion cost, the high market entry barrier to small companies and not least, the market short-sightedness of not putting the customer on the first place.

What we want to achieve

Some of the things Impetus One wants to achieve are: highest ad efficiency, revenue sharing, fixed conversion cost, network effect, social nudging, easier payments.

Roadmap

LATE Q2 2018

Start of implementation of the Impetus web app Development of API for future iOS and Android app Start of development for two Impetus apps that will act as publishers Start of development for the Impetus iOS and Android app Development of Impetus SDK for publisher apps

LATE Q3 2018

Alpha release of web app Release of Phodrop Android app Release and first implementations of Impetus SDK

EARLYQ4 2018

Release of two Impetus owned publisher apps Start of marketing campaign for own publisher apps Website beta release Release Impetus iOS app beta Start of development of Impetus iOS and Android reviewing app

Q4 2018

Release of Impetus Android app beta Implementation of SDK in own publisher apps Beta-testing for entire platform

LATE Q4 2018

Marketing campaign for product launch and call for publishers Release of Impetus iOS and Android reviewing app Official product launch

TEAM

Samuel Kurtmann CEO
Daniel Kurtmann CMO
Edward Nuta CTO
Remus Deac Head of Business Development
Adriel Dragan Lead Mobile Development
Andrei Simon Lead UI/UX Designer
Narcis Ciobutariu Blockchain Developer/Software Engineer
Roxana Gramada Words
Scott Stewart CFO