iTrues blockchain-as-a-service platform enables applications to integrate authentication independent of passwords, gadgets and plastic cards all through microservices as building blocks. But that is just one part of iTrue. iTrue (ITU) token brings together individual and business users into a single ecosystem with unlimited opportunities for scalability, under a decentralized platform for identification and data storage. The platform itself does not sell user data. Rather, it enables users, clients, and developers to benefit from sharing and utilizing data on the platform. Developers can build applications that take advantage of microservices, such as identity verification and authentication. Users are informed about each request for their data, and they are rewarded when they participate in data-sharing activities. Our primary service for authentication with biometrics can be the basis of projects by third-party developers who will be able to integrate their own features and solutions into the iTrue platform.